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Marketing & Communications Resources

Marketing & Communications Support

The Penn GSE Marketing & Communications team supports the faculty, programs, and administration of the school in promoting research, handling media relations, developing website content, and managing social media in collaboration with colleagues in Admissions and Development & Alumni Relations. 

Website Requests

Penn GSE's Communications team works with Penn GSE's Information Technology Web Services team to create and maintain all Penn GSE web properties. For information on updating Penn GSE websites, please visit Website Updates & Additions.

Faculty, Student, and Staff News

 Faculty members: We want to hear about your professional accomplishments, awards, and accolades. Complete our online Faculty Updates Form to share your good news with us.

Students and Staff: When possible, we love to include student and staff successes in our newsroom articles, social media postings, or newsletter, if our publication schedule allows. Got a professional accomplishment to share? Contact Kat Stein at to tell us your news.

Social Media at Penn GSE

The Communications Office manages Penn GSE’s online presence, including the school’s official social media accounts. Our team is the voice of Penn GSE on FacebookInstagramLinkedIn, and Twitter, and we edit and maintain resources like the Educator’s Playbook newsletter and the website newsroom. We work across these channels to maintain brand consistency and promote all that is happening at GSE as we source content from across the school and university to engage with diverse audiences.

Follow Penn GSE on:

If you would like to submit content for consideration on Penn GSE’s social media accounts, or have any questions about social media, please contact Kat Stein.

Branding and Style Guidelines

The Penn GSE brand is more than a logo. It is an enduring platform that articulates our unique identity and point of view.

Please refer to the following two style guides when creating any materials that will carry the GSE Brand.

The Penn GSE Logo

Our logo builds into the equity of the overall institution, and should always be used with intentional care and proper scale for legibility. Our logos should be reproduced only from authorized digital files. Do not attempt to typeset or recreate them yourself.

The Penn GSE logo is the primary logo used across most materials, although several departments, programs and centers have brand extension logos that incorporate their name in a lock-up with the Penn GSE mark.

The Penn GSE Name

Please refer to our School in one of these ways:

  • Penn Graduate School of Education
  • Penn GSE (not PennGSE or GSE)
  • University of Pennsylvania Graduate School of Education
  • University of Pennsylvania’s Graduate School of Education
  • The Graduate School of Education at the University of Pennsylvania

Please refer to the University as the University of Pennsylvania or Penn (not UPenn, PENN, U of Penn, University of Penn or any other combination).

Graphics Resources & Templates

For access to assets such as high resolution photos, videos or logo files, or if you have other multimedia questions or would like a list of recommended professional graphic designers, please contact Admissions.

Downloadable Assets

Ordering Promotional Items

To use the logo on promotional items, business cards, or other printed materials, start with Penn Print & Interactive Communications. They have a list of preferred licensed vendors, including designers and printers, who are familiar with the Secretary of the University’s required approval process. Learn more about Penn licensing at the Penn Business Office. Contact the Penn GSE Business Office for more information about using approved vendors.

Photography Coordination and Photo Consent Forms

The Communications team can offer consultation on photo shoots and help you find a photographer to suit your needs. We also have a photo library of stock photos that may work for you. For all photo and video shoots, whether professional or not, it is important to obtain signed consent/release forms from the participants.

Faculty and Doctoral Student Publications

We recommend that faculty members and doctoral students use Scholarly Commons as a one-stop location for your work, including theses, dissertations, self-published works, published works, presentations, papers, videos & audio, images, conferences, and more.

 Benefits of Scholarly Commons

  • One-stop permanent storage for your work
  • Separate URL for each publication
  • Articles can be downloaded by the public for free
  • Filterable by your name or subject matter
  • Analytics available on your author dashboard

Get Started

  1. Create an account by following the steps shown on Scholarly Commons FAQs.
  2. Penn GSE faculty and doctoral students: If you hold the copyright to your work, you can upload it directly to the GSE Faculty Research Collection under the appropriate subsection, or the GSE Graduate Student Research collection.
  3. Penn-affiliated faculty members (standing, assistant, or emeritus): You can submit your CV to Scholarly Commons. The librarians will work to obtain permission to upload your publications. Note: As of December 2020, this service is temporarily on hold.
  4. Penn GSE Research Centers: Jennifer Moore at Penn GSE Communications can help you contact Scholarly Commons to set up a Special Collection within Scholarly Commons to house your center’s work.

Events Promotion and Planning

Events Promotion

Reaching your intended audience is one of the most important elements of event planning. We recommend the following resources for promoting and advertising your special event. 

  • Penn GSE Events Calendar: Post your event on the Penn GSE Events Calendar by using the Events Template. If you do not have access to the Events Template, log a service request with the Web Services Team, selecting the "New event" Request Type from the dropdown to fill out and submit the Events Calendar form. NOTE: Please submit your event AT LEAST 5–7 business days in advance. We cannot guarantee timely placement any later than that. Here are the benefits of using the Events Calendar:
    • You will have your own URL for the event, which you can link to in your other marketing materials.
    • If you opt for it, your event will be posted on our office’s digital signs.
    • You can link to your registration form from your event page.
    • Your event will be automatically populated onto other pages of our website.
    • Your event will be considered for the One Penn GSE staff & faculty newsletter.
    • Your event listing will be stored in the archives of Penn GSE events.
  • Almanac AT PENN Calendar: Submit your event to Almanac's monthly AT PENN Calendar, the only all-inclusive calendar of Penn events. To submit an event, follow the AT PENN Calendar submission guidelines.
  • Email Marketing Platforms: Use email as your main marketing tool to reach out to potential attendees. We recommend a free email platform like Mailchimp to design an attractive invitation to your event. Then use a free registration tool like Eventbrite to manage your registration process.
  • Email Lists: The Communications team does not maintain emailing lists. We recommend contacting other colleagues who regularly hold events to see if it is possible to share their lists, e.g., Development and Alumni RelationsCenter for School Study CouncilsCatalystOffice of School and Community Engagement.
  • Penn GSE Listservs: If your event is for staff and faculty, you can use the all-staff and all-faculty listservs for a promotional email.
  • Student Newsletter: To reach a student audience in the student newsletter, use the form at Inside Penn GSE.

Event Planning

Event planning requires time, coordination, and organization. For suggestions for planning your next event, see Planning & Promoting Events.

Virtual Event Planning

Making the switch to virtual events has required a learning curve for all of us. For assistance in planning a virtual event, see Planning & Promoting Virtual Events. The guide includes:

  • Forming an event planning team
  • What to do at your kick-off meeting
  • Consulting with GSE-IT
  • What technology you need to learn
  • How to prepare invitations and handle registration
  • How to hold a tech check and a dry run
  • Accessibility and video consent requirements
  • Resources for promoting your event
  • Downloadable plans, checklists, schedules, and guidelines