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Communications Resources

Communications Support

The Penn GSE Communications team supports the faculty, programs, and administration of the school in promoting research, handling media relations, developing website content, and managing social media in collaboration with colleagues in Admissions and Development & Alumni Relations. 

Website Requests

Penn GSE's Communications team works with Penn GSE's Information Technology Web Services team to create and maintain all Penn GSE web properties. For information on updating Penn GSE websites, please visit Website Updates & Additions.

Faculty, Student, and Staff News

 Faculty members: We want to hear about your professional accomplishments, awards, and accolades. Complete our online Faculty Updates Form to share your good news with us.

Students and Staff: When possible, we love to include student and staff successes in our newsroom articles, social media postings, or newsletter, if our publication schedule allows. Got a professional accomplishment to share? Just send us an email at gse-comm@gse.upenn.edu to tell us your news.

Social Media at Penn GSE

The Communications Office runs Penn GSE’s social media strategy, establishing and ensuring trust, maintaining the brand’s reputation, and supporting the School’s priorities through integrated strategic communications. Our social media director oversees Penn GSE’s flagship social media accounts and is the voice of Penn GSE on Facebook, Instagram, LinkedIn, and Twitter. This includes creating content, engaging with audiences through replies and comments, using social listening tools to keep an ear on the virtual quad, and sourcing content from within and outside of the school. We work across channels to maintain a consistent voice in service of our goals even as we source content from across the school to engage with diverse audiences. 

Follow Penn GSE on:

If you would like to submit content for consideration on Penn GSE’s social media accounts, or have any questions about social media, please contact Elisabeth Reinkordt. (*Please note: We do not manage sub-brand accounts at Penn GSE – nor do we encourage starting new ones. Anyone wishing to start a sub-brand account must get approval through our office.)

The Penn GSE logo is the most recognizable brand standard of the school. It is crucial that the style and presentation of the logo remain consistent to build strong brand awareness. Do not attempt to recreate the logo or alter it in any way.

How to request the logo: To request a logo file, please contact Penn GSE Communications. Please include a description of how you plan to use the logo. We have multiple file formats and sizes and can help you determine what is best for your project.

Promotional items and business cards: To use the logo on promotional items, business cards, or other printed materials, start with Penn Print & Interactive Communications. They have a list of preferred licensed vendors, including designers and printers, who are familiar with the Secretary of the University’s required approval process. Learn more about Penn licensing at the Penn Business Office. Contact the Penn GSE Business Office for more information about using approved vendors.

A note on sub-brand logos: It is important to remember that Penn GSE is your main brand and that your program or event is the sub-brand, thus the creation of new sub-brand logos is strongly discouraged.

For any questions about the Penn GSE logo, contact Kat Stein, Executive Director of Communications.

Request the Penn GSE logo.

Branding & Style Guidelines

Maintaining a consistent style and brand is imperative to building an organizational identity. Please refer to our School in one of these ways:

  • Penn Graduate School of Education
  • Penn GSE (not PennGSE or GSE)
  • University of Pennsylvania Graduate School of Education
  • University of Pennsylvania’s Graduate School of Education
  • The Graduate School of Education at the University of Pennsylvania

Please refer to the University as the University of Pennsylvania or Penn (not UPenn, PENN, U of Penn, University of Penn or any other combination).

Please refer to the following two style guides when creating your own documents and when working with graphic designers.

Graphics Resources & Templates

For access to high resolution photos, videos, logo files, other multimedia questions, or a list of suggested professional graphic designers, please contact Penn GSE Communications.

Templates

Desktop Wallpaper/Zoom Backgrounds

Spending lots of time in virtual meetings? Change your background to give it some campus flair! This special collection of photos from Penn GSE is sized for Zoom backgrounds and desktop wallpaper. Choose from the Ben Franklin bench, the LOVE sculpture, the front entrance of GSE, a sunny day on the Stiteler walkway, and many more. Download Penn GSE Zoom Backgrounds and Desktop Wallpapers.

Photography Coordination and Photo Consent Forms

The Communications team can offer consultation on photo shoots and help you find a photographer to suit your needs. We also have a photo library of stock photos that may work for you. For all photo and video shoots, whether professional or not, it is important to obtain signed consent/release forms from the participants.

Faculty and Doctoral Student Publications

We recommend that faculty members and doctoral students use Scholarly Commons as a one-stop location for your work, including theses, dissertations, self-published works, published works, presentations, papers, videos & audio, images, conferences, and more.

 Benefits of Scholarly Commons

  • One-stop permanent storage for your work
  • Separate URL for each publication
  • Articles can be downloaded by the public for free
  • Filterable by your name or subject matter
  • Analytics available on your author dashboard

Get Started

  1. Create an account by following the steps shown on Scholarly Commons FAQs.
  2. Penn GSE faculty and doctoral students: If you hold the copyright to your work, you can upload it directly to the GSE Publications Collection, under the appropriate subsection.
  3. Penn-affiliated faculty members (standing, assistant, or emeritus): You can submit your CV to Scholarly Commons. The librarians will work to obtain permission to upload your publications. Note: As of December 2020, this service is temporarily on hold.
  4. Penn GSE Research Centers: Penn GSE Communications can help you contact Scholarly Commons to set up a Special Collection within Scholarly Commons to house your center’s work.

Events Planning and Promotion

Events Planning

Making the switch to virtual events has required a learning curve for all of us. For assistance in planning a virtual event, see Planning & Promoting Virtual Events . The guide includes:

  • Forming an event planning team
  • What to do at your kick-off meeting
  • Consulting with GSE-IT
  • What technology you need to learn
  • How to prepare invitations and handle registration
  • How to hold a tech check and a dry run
  • Accessibility and video consent requirements
  • Resources for promoting your event
  • Downloadable plans, checklists, schedules, and guidelines

Events Promotion

Reaching your intended audience is one of the most important elements of event planning. We recommend the following resources for promoting and advertising your special event. 

  • Penn GSE Events Calendar: Post your event on the Penn GSE Events Calendar by using the Events Template. If you do not have access to the Events Template, fill out the Events Calendar form or contact the Web Team to set up access. Here are the benefits of using the Events Calendar:
    • You will have your own URL for the event, which you can link to in your other marketing materials.
    • If you opt for it, your event will be posted on our office’s digital signs.
    • You can link to your registration form from your event page.
    • Your event will be automatically populated onto other pages of our website.
    • Your event will be considered for the One Penn GSE staff & faculty newsletter.
    • Your event listing will be stored in the archives of Penn GSE events.
  • Almanac AT PENN Calendar: Submit your event to Almanac's monthly AT PENN Calendar, the only all-inclusive calendar of Penn events. To submit an event, follow the AT PENN Calendar submission guidelines.
  • Email Marketing Platforms: Use email as your main marketing tool to reach out to potential attendees. We recommend a free email platform like Mailchimp to design an attractive invitation to your event. Then use a free registration tool like Eventbrite to manage your registration process.
  • Email Lists: The Communications team does not maintain emailing lists. We recommend contacting other colleagues who regularly hold events to see if it is possible to share their lists, e.g., Development and Alumni Relations, Center for School Study Councils, Catalyst, Office of School and Community Engagement.
  • Penn GSE Listservs: If your event is for staff and faculty, you can use the all-staff and all-faculty listservs for a promotional email.
  • Student Newsletter: To reach a student audience in the student newsletter, use the form at Inside Penn GSE.

Contact Penn GSE Communications

Kat Stein

Executive Director of Penn GSE Communications
(215) 898-9642, katstein@upenn.edu

Jeff Frantz

Associate Director of Penn GSE Communications
(for story pitching)
(215) 898-3269, frantzj@upenn.edu

Elisabeth Reinkordt

Senior Communications Specialist, Web & Social Media at Penn GSE 
(for multimedia, social media, and website development inquiries)
(215) 746-7378, reine@upenn.edu

Wendy Coffman

Communications Assistant/Editor 
(for web content editing and general communications questions)
(215) 746-0261, wcoffman@upenn.edu