Use of the University of Pennsylvania Graduate School of Education (GSE) logo is authorized exclusively for members of the School and University community in applications supporting the mission of GSE.

GSE’s Office of Marketing and Communications is the official guardian of GSE’s marks, insignia, and brand. Logos must be used according to GSE’s Branding Guidelines, and Penn’s Branding Standards and Use of University Name Policy. Adherence to these standards ensures a look and feel that is consistent with the University and maintains the strength of the Penn brand across the globe.

Approval by the Office of Marketing and Communications, or in some cases, the office of the Dean, for use of GSE’s logo is required under certain conditions. These include, but are not limited to:

• In brochures, books, and other printed or digital publications
• By funders, sponsors, vendors, community partners and other third parties
• For events, whether promoted internally or externally
• When an event is, or appears to be, formally promoted as a Penn GSE school-sponsored event
• On promotional items, such as notebooks, pens, mugs, or clothing
• Other conditions may apply

GSE’s logo should not be used on promotional collateral for student-led events and initiatives unless the Office of Student Services has approved the school as a sponsor or supporter.

Department or Division-Led Use of Logos with Events

In addition to the use of the Penn GSE logo, department-led entities, initiatives, and projects should clearly denote the organizing entity as part of the promotion of the event. For example, a program speaker flyer should not only utilize the school logo, but in text clarify that this is sponsored or hosted by “[department name].”

Other GSE-Related Logos

Logos for GSE departments, centers, or initiatives must be created by the Office of Marketing and Communications and developed in accordance with Penn’s and GSE’s branding standards and guidelines. GSE community members should contact the Office of Marketing and Communications before commissioning a logo of any kind.

Student Organizations

Penn University Life has developed clear guidelines for naming student organizations and the development of corresponding logos and visual identities. It should be noted that the use of Penn’s Shield (including the disambiguation and use of any elements), its wordmarks, and typography is prohibited. Please see the guidelines for detailed information.

Logo Files

Official versions of GSE’s logo are available from the Office of Marketing and Communications. Please use the official renditions of GSE’s logo and do not distort or manipulate the files in any way.

Promotional Materials

Promotional items and branded apparel must be purchased from vendors identified as University-approved suppliers, and should use the official Penn GSE logo. If a department or academic program needs branded materials or items related to a marketing or recruiting activity (e.g. booth at a conference), please contact Marketing and Communications to discuss.

Branded Resources

The Office of Marketing and Communications encourages the use of branded resources that are approved for use by faculty, staff, and students, such as PowerPoint templates, and poster presentation templates, which can be downloaded here.